Summer Business Program – University of Alicante
Summer Business Program
Application – Enrollment
There are no entry requirements to attend any course except for the language requirement. Courses are taught in English so applicants must have a minimum upper-intermediate level of English
This four-week program, completely taught in English, is a unique opportunity for cross-cultural socialization between American and European students since classes are composed of students coming from the University of Missouri-Columbia (USA) and students from different European universities, including the University of Alicante. The program consists of two modules (please, read further details below), one offered by the University of Missouri-Columbia and one offered by the University of Alicante, during a four-week period. Each module comprises two courses; students participating in the program must attend one course of each module.
The SBP includes several company and institutional visits:
- OAMI or OHIM (The European Union Office for Harmonization in the Internal Market) in Alicante
- Foortwear Manufacturing Company in Elche
- Amusement Park Terra Mitica located in Benidorm.
All guided visits are part of the SBP program (mandatoty, class hours) and they include several meetings with different managers and business representatives.
Please, be advised that company visits are SUBJECT TO CHANGE depending on external factors (companies, representatives, etc)
Classes run from Mondays through Thursdays (Fridays off)
– Monday, Wednesday and Thursday (from 9:00 to 13:30): Classes on campus
– Tuesday: company visits
Classes are all in English and taught in the morning:
9:00 to 11:00 Class Module A (Missouri)
11:00 to 11:30 BREAK
11:30 to 1:30 Class Module B (Alicante)
GERMÁN BERNÁCER BUILDING (N. 36)
FIRST FLOOR. CLASSROOMS 5 & 6
University of Missouri
This course is designed to assist students in understanding how successful managers must lead international firms in a world of increased global competition. We will explore how history, political science, economics, geography, and sociology as well as the traditional disciplines of business such as marketing and finance all influence how to best manage the people of a global enterprise.
Included is an overview of globalization, differences in culture, ethics, development of global managers, and the management of human resources across borders. At the conclusion of this course, students’ cultural literary of Spain, the European Union, and the conduct of international business should have grown.
The main objective of this course is to learn how to be an effective global financial manager. The main emphasis is on gaining a solid understanding of the international monetary system and using this knowledge to effective manage in a multinational setting.
Universidad de Alicante
– Course 1: Intercultural Management: leading across multinational organizations (Faculty: Prof. Pilar Barra Hernández)
Managers and business people must deal with the complexity of cultural differences. Business customs and practices are different around the world. Knowing how people and companies behave could be the key to success. The objective of this course is to equip students with the tools to lead across a variety of cultures –effectively and confidently. The course will focus on: 1) introducing how national culture influences corporate culture; 2) recognizing cultural differences and their importance on business relationships; 3) exploring intercultural communication; 4) learning both business etiquette and the way to negotiate; 5) analyzing the keys to improve business negotiations.
– Course 2: Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing (Faculty: María Dolores de Juan Vigaray, Felipe Ruiz Moreno, Juan Luis Nicolau. Department of Marketing, University of Alicante)
This course examines three relevant applications of Marketing principles: 1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues. 2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe. 3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.